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Authors
Ekaterina Eroshkina
YES! 2/01Media planning
Ekaterina Eroshkina: Media director of a large advertising agency
| | Media research on press: what do real people have? | The author - media director of a large advertising agency tells about the peculiarities of press advertising comprehension, levels of its effectiveness. The source for analyses is the materials of foreign researches.
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YES! 1/01Ekaterina Eroshkina: Media director of a large advertising agency
| | Media research on radio: what do real people have? | The author - media director of a large advertising agency tells about the peculiarities of radio advertising comprehension, levels of its effectiveness. The source for analyses is the materials of foreign researches.
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