Authors
Jacques Bille
"The more effective advertising campaign has the higher mark at Euro Effie"YES! 1/01
Сampaigns
| Jacques Bille: AACC Vice President |
| The most effective advertising campaigns of Europe in 2000 |
| The material is dedicated to the Euro Effie competition. The aim of the Euro Effie competition is to award advertising that builds brands across frontier. It is needed to find a successful campaigns that have been proven successful in three or more European countries. Each of the advertising stories tells about the situation on the market, creative solution, media strategy and results.
Energy Drink Red Bull gives you wings Absolut: the art of pyramid construction Care Line of the OMO washing powder Sony Playstation: the victory of image over the technical superiority Libero diapers: Up and Go! Winterthur Insurance Company: the philosophy of risk IBM taught the world to make e-business Kilroy travels international: shocking positioning Letsbuyit.com perspectives of e-business Pringles Chips: fun and taste in the same box Play Tex lingerie: woman on the move Air France: a small plane against cliche MasterCard: intelligent about money IWC watches: ironical threat |