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1813 статьи Rambler's Top100





Rambler's Top100

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YES! About magazine


Branding

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About “Advertising Ideas” magazine
'Advertising Ideas' magazine – it's the essential bimonthly for advertising and marketing professionals
It's been published since 1996. 'Advertising Ideas' is devoted to developments in branding and creativity. The publication focus is centered on creative trends in brand building and the search for new ideas in advertising. The magazine also includes international and Russian case studies and information on the Russian market. Authors of the magazine – mostly Russian and foreign analysts and experts. It's possible to find brief contents of the 1999-2006 issues in English. 'Advertising Ideas' has a current print run of 2000 copies offering 120 full color pages 6 times a year. Subscription rate is 155 USD. The magazine is available only through subscription. Region: CIS (Russia, Ukraine, Belorussia, etc.). 'Advertising Ideas' is member of the 'Epica Awards' Jury, official media partner of the 'Euro EFFIE' competition.

Post address: "Advertising Ideas", post box 65, Saint-Petersburg, 191040, Russia Phone/fax: (+7-812)273-9710, 273-9678.

Andrey Nadein editor-in-chief
an(at)paprika.ru

Margarita Vasilieva, creative editor
rita(at)paprika.ru

Olga Uglova, subscription and advertising
olga(at)paprika.ru

YES! 2/01


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Advertising as an instrument of positioning
An exciting conversation between twelve brand managers and specialists of branding on the reality in Russia. The raised questions are: what positioning is, problems of organization while positioning, advertising as an instrument of positioning. Samvel Avetisyan ("Darya"): "If the positioning of the product is well done it doesn't need sales efforts because it is very close to its consumer. If the positioning of the product is wrong then the sales department has to work hard and the result of the campaign fails". Svetlana Kondyreva ("Nevskaya cosmetics"): "The brand manager of today should know the technology for offering a new product". Margarita Vassilieva (copywrighter): "Advertising is a visual aid for studying the brand. Normal advertising is integrate from positioning, in other cases for what is it needed?"


Advertising campaigns

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The EFFIE awards has appeared in Russia
The "Best brand" competition which has been held annually since 1997 awards the most successful works in the field of creating and promotion of brands on the Russian market. In 2001 the contest will be held under the EFFIE brand. This is an interview with Maria Hohlova, the president of "Best brand".


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EFFIE - successful project of the American Marketing Association
Introduced by the New York American Marketing Association in 1968, EFFIE has since become recognized by agencies and advertisers as the pre-eminent award in the advertising industry. Nowadays national contests EFFIE are held in 70 countries of the world.


Creative club

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Disruption methodology in examples and illustrations
Disruption is about uncovering the culturally embedded biases and conventions that shape standard approaches to business thinking and get in the way of clear, creative thinking. It's about shattering those biases and conventions and setting creativity free to forge a radical new vision of a product, brand, or service. It's about spearheading change rather than reacting to it. In the article you will find three steps of the method (Convention, Disruption, Vision), which form disruption format. There are also four examples of disruption format for the brands: Virgin Megastore, TAG Heuer, Danone, Sony PlayStation.


Packaging

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"Recipe of packaging" from Mildberry Field
The interview with the management of the advertising agency Mildberry Field, that specializes on the development of brand components including packaging. One of the agency's works is the development of the brand - cereal "Bystrov".

YES! 1/01


Creative club

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Doctor Krylov gives diagnoses of Moscow Advertising Festival
The tenth Moscow international festival helped to reveal two serious diseases that has been making this main Russian festival suffer for two years. The first one is the donation of the main prizes to the invited international juries. The second - rising neglection to native works within each year.


YES!


Branding

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'Advertising Ideas' magazine – it's the essential quarterly for advertising and marketing professionals
It's been published since 1996. 'Advertising Ideas' is devoted to developments in branding and creativity. The publication focus is centered on creative trends in brand building and the search for new ideas in advertising.
The magazine also includes international and Russian case studies and information on the Russian market. Authors of the magazine – mostly Russian and foreign analysts and experts.
It's possible to find brief contents of the 1999-2002 issues in English.
'Advertising Ideas' has a current print run of 2000 copies offering 136 full color pages 4 times a year.
Subscription rate is 99 USD. The magazine is available only through subscription.
Region: CIS (Russia, Ukraine, Belorussia, etc.).
'Advertising Ideas' is member of the 'Epica Awards' Jury, official partner of the 'Best Brand /EFFIE' competition.

Post address: "Advertising Ideas", post box 63, Saint-Petersburg, 191025, Russia
Phone/fax: (+7-812)273-9710, 273-9678.

Andrey Nadein
editor-in-chief
an(at)paprika.ru

Margarita Vasilieva,
creative editor
rita(at)paprika.ru

Katia Soutchkova,
editor of the international departament
katia(at)paprika.ru

Olga Uglova,
subscription and advertising
olga@paprika.ru



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