|Epica Ewards: The one who sees two steps ahead,|
|The author is the member of the Epica Awards jury. After having looked six thousand advertising works in four days it is possible to feel the tendencies of European advertising fashion... What's new in the European advertising now? Documentary films, sentimentality, game connected with the serious approach to life, competition and the search of new forms are in fashion. A lot of advertising is devoted to the different types of communication and energetic old ladies will soon exclude charming pretty women.
|The fig leaf of European advertising|
|Now advertiser has got an opportunity to receive a fig leaf as an honorable prize. Where? In Lisbon on the international contest of erotic advertising which is named accordingly - Leaf. New festival deals with commercial eroticism, which is so essential to human existence, a prelude to procreation.