Authors
Vadim USKOV
YES! 1/01
Law
Vadim USKOV |
How to sell idea? |
Even experienced advertisers can face the problem of juridical advertising presenting, so to say advertising ideas. There are reasons because this creative is not the part of author's rights. Then how to protect the product which is not protected by the state? The author gives a detailed description of making an agreement, coordination of the technical task and the process of giving the work to the client affirmed by his signature.
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