Authors
Elena HOREVA
YES! 1/01
Media planning
| Natalia TUMANOVA Elena HOREVA |
| Radio audience - the new way of measuring |
| Radio as a source of advertising is underestimated because of the information lack (we don't have full knowledge about radio listeners, their preferences in life and on radio). The author tells about new methods of radio investigations, which combine diaries and telephone questionnaires.
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