Authors
Mary Lee Keane
YES! 2/01
Advertising campaigns
| Mary Lee Keane: "EFFIE is a contest in which every client wishes luck to its advertising agency"
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| EFFIE France 2000: effective advertising in French |
| The magazine presents nine accounts of the most successful advertising campaigns of France in 2000:
Eurostar: how to go out of a tunnel on full speed? Spontex Swing: the way to wash yourself from the competitors Leclerc: how to transform an old receipt into a money? Manix: a witty presentation of a taboo product Citroen: how to make a successful move with a car? How to return young people to the army? "Road warning" for young drivers Badoit: how to play La Fountain's fables? ING Direct: how to speak about money in a new way? |