|Yeltsin's and Putin's images: the ways of forming|
|Professor Pochepzov is a famous analyst in the field of political technologies, propaganda and PR. The article analyses the ways of Yeltsin's and Putin's image forming. On the whole the situation with Yeltsin is connected with the replacement of negative atmosphere on the politician. The coming of a new personage on the political scene (Putin) allows seeing the phenomenon of a "blank" which can exercise the desires of the public. That's why it was formed as a contrary to Yeltsin's.