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1813 Rambler's Top100





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YES! 1/05

YES! 1/05

Branding

Advertising Ideas
About Advertising Ideas magazine

ADVERTISING CAMPAIGNS

Ilya MIRSKIY
Brand of the Year/EFFIE 2004: follow the line!

In 2004 the amount of people wanted to get prestigious prizes has increased. There were 284 participants, for 84 campaigns more than the previous year. The bigger the market, the stronger is the desire to measure the marketing muscles of one another.

Ilya MIRSKIY
8 vegetables: a new name on the juice market

The brand 8 vegetables was born literally before our very eyes, declaring Vegetables are drinkable! and graciously formed the niche of vegetable juices that hadnt existed before in Russia.

Ilya MIRSKIY
Tuborg Green beer: threat for the bottle openers and friend to the youth

Way to consumers heart lies through the innovation. Thats why Tuborg company released beer with a wonder-cork. This was the beginning of war against bottle openers.

Ekaterina SOUTCHKOVA
These are the winners and finalists of the Golden Watch competition that was a part of the Golden Drum 2004 festival:

Hypo: for luck
Amnesty International against violence upon women
Centrum.cz: go where they understand you
EIM: we are picky!
Heyah! hello from the mobile operator
Heyah: fashion campaign
Lithuania the brightest country of the New Europe
Oskar: tell what you think
Oskar: territory occupation
Prigat Activ: extra energy
Radio Energy: two thousands stars in the Zurich streets
Toyota Avensis: quality experience
Snowflakes Vizir Christmas campaign

Ekaterina SOUTCHKOVA
Creative Business Idea at brand service

CBI (Creative Business Idea) is the creative method of the BETS EURO RSCG agency. This method determines and predicts the main values of the market in connection with the brands message. Here you can read several descriptions of the idea:

Guinness beer: conquer young people!
Hallmark Flowers: dont hide your feelings
Deans Milk Chug: drink milk, be healthy!
Egg: reality show Housewives from hell
Room Service: colourful transformation of your house

STRATEGY

Olga VOLKOVA
Personal branding one more leverage of brand development

Not only a company but also a person can become a strong brand. Creation of the personal branding methodology has changed the role of a person in business. You can not only achieve success but become a real brand yourself.
MEDIA

Natalia VASILIEVA
Ads seller: professional level

The author has a large experience in presswork, gives lectures and seminars on how to form an advertising selling department in a company. She asks herself a question: what are the features of a successful ads opportunities seller?

ADVERTISING WORKSHOP

Ksenia BUKSHA, Elena PETROVA
Lurzers Archive: vectors of the advertising photography

An exciting book with lots of pictures 200 Best Ad Photographers worldwide published by the Lurzers Archive magazine used as a base to analyze vectors of the modern advertising photography.

Andrey NADEIN
Painted money

There is a means that helps to decrease advertising spends and simplify the communication with the customers. This is a drawing: To built a house is easy just paint and live in.

EXPERT CLUB

Sergey ZUEV
Ovip Lokos: effective textual method
Analysis of the Sokol beer advertising.

Andrey AMLINSKIY
National pride with a vile energy

Analysis of the Smirnov vodka advertising with the slogan Russian character.

Kirill SMIRNOV
Safe position in advertising is dangerous

Analysis of two advertising campaigns for VneshTorgBank and ImpeksBank.

Konstantin SHIPOV
White Bear from beer alcoholics to cute bears
White Bear beer advertising analysis.

FINAL COUNTDOWN

Vitaliy ILINSKIY
Idea lights windows

Using the example of self-advertising of the agency from Dnepropetrovsk, the author shows how to strengthen a successful decision.

CAP AND CROWN

Ludmila BOGOMOLOVA
Desire reconstruction

It is rather ungrateful to analyze the usage of sexual motives in advertising since everybody knows that sex will never harm the sales. But still lets try to do it on the advertisements for alcoholic beer drinks Redds (Real natural pleasure) and Tekiza (Its not sex but love).

COMMENTS

Peter POPELUSHKO,
Igor ZUKEVICH MTC: how to gain loyalty in one day

The authors used advertising aikido: the action cost nearly nothing achieving the enormous effect. The game find your part attracted all the young people in Minsk. Elena Petrova, the psychological editor of the magazine, comments on the campaign.



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